About
Our Story
Backyard was created by three Boston fitness instructors who strive to create a place where everyone feels seen and that serves as a second home to all. A place where GRIT meets PLAY and hard work is understood rather than repeatedly requested. A place where being present serves a greater purpose and that purpose is understood and supported by everyone else.
Backyard is deeply entrenched in the Boston community and is dedicated to giving back to the very city it serves.
Laura likes to ask questions to understand her clients’ goals as well as their lifestyle.
Rob believes in a work-hard-play-hard mentality and loves to find out what makes his clients tick.
There are three words that best describe Lauren: passion, energy, and creativity.
Logo Story
Design Elements
The triangle is an important shape to the Backyard brand, as it represents the 3 founding members as well as strength and a holistic approach to fitness.